Marketing strategies in real estate are constantly evolving, and understanding their impact on property sales is critical. Inspired by Herzberg’s Theories on Motivation, I’ve been thinking about how real estate activities can be categorized into three distinct groups:
- Hygiene Factors: These are essential marketing efforts required to meet market expectations. Without them, properties may underperform. Examples include standard signboards, basic internet listings, and agent photography.
- Motivators: These activities give a competitive edge, helping properties achieve above-average results. Professional photography, video tours, enhanced online listings, and social media marketing often fall into this category.
- Legacy Activities: These are older practices that may have little impact on modern buyers. Newspaper ads and letterbox drops, while historically significant, often don’t produce the same results today.
How Real Estate Marketing Strategies Are Shifting
The marketing landscape is always changing, and the tools that were once considered “must-haves” may now be outdated. For example:
- Professional Photography: Once considered a motivator, it is rapidly becoming a hygiene factor. Buyers & Sellers expect high-quality images that showcase properties in their best light. A listing without professional photos may struggle to compete in today’s visually driven market.
- Newspaper Advertising: Once a cornerstone of real estate marketing, newspaper ads are now moving towards legacy status if not already there. With the rise of digital platforms, their reach and effectiveness have diminished significantly.
Key Marketing Strategies to Consider
Here’s a breakdown of common real estate marketing activities and their potential impact:
- Professional Photography: Creates an emotional connection and increases buyer interest.
- Video Tours and Interactive Floor Plans: Provide engaging, immersive experiences for buyers, especially those browsing online.
- Enhanced Internet Listings: Prioritize your property on platforms like realestate.com.au to gain visibility.
- Social Media Marketing: Reach a broader audience with targeted ads and organic posts.
- Staging and Styling: Professionally styled homes photograph better and create a stronger first impression.
- Radio and Television Ads: While less common, these can work for unique or high-end properties.
Adapting to the Future of Real Estate Marketing
In today’s fast-paced world, it’s important to assess whether your marketing strategies are aligned with current trends. Are you focusing on motivators like high-quality photography and social media campaigns, or are you stuck relying on legacy methods like newspaper ads?
At Kwik Clicks, we specialize in professional real estate photography in the Capricornia region, ensuring your listings capture attention and drive buyer interest. High-quality images are no longer optional—they are the foundation of successful property marketing. Not only does professional real estate photography present the listing in the best possible light it also drives future listings for agents.
Consider the process a seller will go through to choose an agent to market their property? Not only will they look at brochures, observe adverts and consider word of mouth referrals. They will also look on line at previous listing, look at prices obtained and also how the property was presented. If your online presentation is not taking you forward it could be holding you back!
For more information or to book a session, visit Kwik Clicks Real Estate Photography. Let us help you showcase your property in its best light and achieve exceptional results.
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