Category: Photography For Real Estate
House Sales: How Buyers Think About Buying Houses
When it comes to house sales, the decision-making process is far from purely rational. A complex interplay of emotions, practical considerations, and perceived value drives buyers to choose one property over another. Sellers who understand these psychological triggers can better prepare their homes for sale and maximise their potential market appeal. Emotional Connections: The Heart…
Preparing Your Home For Sale
Preparing your home for sale can feel overwhelming, but with careful planning and effort, you can make a lasting impression on potential buyers. Whether you’re on a tight budget, in a rush to sell, or have time and resources for larger improvements, there are steps you can take to enhance your property’s appeal and market…
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What’s a Picture Really Worth in Real Estate?
As the busy season approaches, I’ve been updating my site and browsing real estate listings. One thing stands out: so many high-value properties, even million-dollar listings, suffer from poor-quality images. Why would agents settle for low-grade photos that fail to present homes in their best light? For around $150, even a few well-composed images can…
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Real Estate & Copyright, Facts or Myths
Many, if not all real estate agents use photographs to help promote the properties they are marketing. However, when it comes to Real Estate & Copyright, it is important that the right precautions are taken to ensure that agents do not expose themselves to unnecessary legal risk. A lack of knowledge regarding the relevant laws…
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Realty Listing Photos, How Many Do You Need?
Why Quality Over Quantity Matters in Real Estate Photography for Small Properties. Recently, I relocated to Rockhampton, Queensland, and noticed a trend in local real estate listings: overloading small property listings with too many images. While showcasing a home is key, smaller properties, especially those with just a few rooms, don’t benefit from 20+ images.…
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Evolution of Real Estate Marketing: Are You Keeping Up?
Marketing strategies in real estate are constantly evolving, and understanding their impact on property sales is critical. Inspired by Herzberg’s Theories on Motivation, I’ve been thinking about how real estate activities can be categorized into three distinct groups: How Real Estate Marketing Strategies Are Shifting The marketing landscape is always changing, and the tools that…
